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What We Think

Discover the impact of AI and how to practically deploy it for your organisation

From frameworks tailored for the C-suite to role-specific deep dives. Our latest insights into the practical impact of AI show you exactly how to unlock business value for your organisation.

7 min read

Leveraging AI for Operational Insights: From Rearview Reporting to Forward Control

Dashboards tell you what has already happened. With AI you can explore what is happening, why it is happening and control it in earlier stages.

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8 min read

What Can AI Mean For Construction and Infrastructure?

Construction uses AI the least of any sector, while workloads are growing. The real value lies in the surrounding information chain.

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6 min read

Agentic AI: How to Implement It Efficiently and Securely in Your Organization

An agent acts autonomously inside your systems. That calls for an orchestration layer that controls cost and limits access.

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6 min read

From People to Agents: Why AI Demands a Different Data Foundation

What suffices for a dashboard is not yet equipped for an AI agent. That's why your data foundation needs an upgrade.

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7 min read

Why AI Implementation Doesn't Pay Off Without Process Redesign

AI adoption is rising, but the value remains out of reach unless you fundamentally redesign the processes around it.

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6 min read

The Impact of AI on the C-Suite: The CEO

Announcing an AI ambition feels like leadership, but it's often the most conservative move in the boardroom.

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6 min read

The Impact of AI on the C-Suite: The CCO

AI doesn't just accelerate sales; it reopens the question of what you sell, to whom, and how you determine your pricing.

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5 min read

The AI Budget Paradox: Why Traditional IT Budgeting Fails for AI

From cost control (FinOps) to consistently managing for value (ValueOps)—discover why AI calls for a new approach to budgeting.

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Youri Staal — Founding Partner at Disruptiv
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Prefer to talk it through?

Schedule a complimentary thirty-minute session with one of our strategists. We are glad to explore exactly where AI can drive value for your organisation.

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Our practical insights keep you informed every month:

Concrete use cases and lessons learned
Our perspective on where AI succeeds and where it falls short
Tailored for leaders and managers looking to scale or initiate their AI journey
Our Purpose

Reshaping Organisations
through Disruption,
together

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